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Home Page >> Introducing Search Marketing >> Jargon Buster >> Affiliates

Jargon Buster

What is an affiliate?


An e-commerce affiliate is a website which links back to a third party e-commerce site such as Amazon.com.

When a visitor clicks on an affiliate link, they are connected to this third party site. If a purchase is made the owner of the original site will receive either a small payment (usually a percentage of the money the customer spends), or some other kind of recognition.


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