Email Marketing

Permission Manager takes control of driving email response.

The legal changes which are now important to UK email marketing are, in WebCertain's view, the catalyst which will make email marketing into the professional and effective tool it deserves to be - especially when it is combined and integrated with your search engine marketing activities. That's why WebCertain launched Permission Manager!

What does Permission Manager do?

1. It collates all of the email sign-ups from your web site into a database from which emails can be sent directly.
2. It allows your email contacts at all times, to update their 'profile' of areas of interest - so gaining you an ethical and effective permission to email.
3. You pay only for the management and maintenance of the database - as well as the creative work involved in producing emailers to send.
4. You do not pay to send emails - up to a given limit (which in most cases is more email opportunities than you would ever want to send!).
5. The system automatically manages 'unsubcribes' and has built in safeguards to ensure you don't accidentally send an email to people who have asked to be removed.

The benefits:

1. You don't ask for permission, your target customers willingly give it to you!
2. The response rates are well in excess of bought in email addresses.
3. The return on investment is substantial - and usually only beaten by your web site search engine marketing activities.

For more information on how WebCertain's Permission Manager can help you - simply send us an email marketing question email - and we'll be straight back to you!

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