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Estonian language search marketing

Estonian - eastern Baltic connundrum



The Estonian language: an introduction


Estonian is most closely related to Finnish - rather than to its Baltic state neighbours - Latvia and Lithuania. This means it's one of a small group of languages known as the Finno-Ugric group which are unusual in that they are not connected to other Indo-European tongues - linguists regard it as an interesting language historically.

How many speakers are there of the Estonian language?


1 million people speak Estonian.

What Estonian language issues do I need to watch out for?


Inevitably, as it is an unusual language and part of a small group, Estonian has complex issues to deal with - including inflection or cases which tend to have a significant impact on search engines.

Which major search engines are important to Estonian speakers?


 

Which paid search engines target the Estonian-speaking world?


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