Improving return on marketing (ROI)
How to go about improving return on marketing (ROI)
Return on investment or ROI – called by some return on marketing or ROM – measures the amount of positive result versus the level of investment. Web Marketing is a powerful tool to improve your flagging ROI or ROM figures because:
- Typically the positive return is higher than using similar techniques
- Typically the costs of ‘communication’are lower
Not surprisingly, Web Marketing or Search Engine Marketing, have significantly higher ROI or ROM as a result. Why is this?
- Lower Production Costs - Compared with print forms of communication, the production costs are generally lower. Even though many are now investing large budgets in creating amazing web sites, you only need to create a web site once and many can view it. Every printed brochure handed out to a potential customer costs you money – not so in internet electronic form.
- Wider Reach – The world wide web is just that ‘worldwide’. You pay a relatively small ‘hosting’ cost to be available to every single user of the web worldwide. Hosting costs compare wih advertising in a trade publication with a circulation of just a few thousand.
- Timing – If you could find a way to place your communication material in front of a potential customer just at the point where they were thinking about buying – you’d find that attractive wouldn’t you? That’s exactly why search engine marketing is so powerful. If you can help your customers to find you – via the search engines – it can have a dramatic effect on the bottom line and your ROI or ROM figures.
If your ROI or ROM figures are not better than your other forms of marketing, then you should consult WebCertain for advice. It is unlikely that we can’t make a significant improvement for you.
