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Introduction on International SEO Guide

International SEO describes the collection of activities which, combined, enable a web site to reach its target markets in multiple countries or regions. Despite impressions given to the contrary, international SEO is not simply about translating your web site into multiple languages and then carrying out standard search engine optimisation techniques the way you did it in a single language. International SEO brings into play new issues and challenges to trap the unwary search marketer.

International SEO activities checklist - in typical workflow order:

1. International Opportunity Selection
Today the web is a truly global phenomenon and there are huge opportunities for web marketers...

11. Multi-language Content Strategies
Coming soon...

2. Multi-language Keyword Research
Keyword research is one of the core fundamentals of search marketing and of international SEO...

12. Reviewing Page Content
Coming soon...

3. Competitive Review
Never underestimate the value of detailed competitive reviews - especially in the international sphere...

13.Localised Meta-tags
Coming soon...

4. International Technical Audit
You may already be accustomed to carrying out or managing technical audits for search engine...

14.SEO Localisation of Content
Coming soon...

5. Geo-location
Geo-location or geo-targeting is concerned with ensuring that the correct pages of your web site...

15.International Link Building
Coming soon...

6. Webmaster Tools Set-up
The major western search engines - Google, Yahoo and Microsoft - have all provided tools to help with...

16.International Directory Submissions
Coming soon...

7. Local Domains vs. Generic Domain Names
Careful selection and use of domain names makes a substantial difference to international web marketing...

17.Online PR and Articles Internationally
Coming soon...

8. Geo-Selection and Internal Linking
International or global web sites all need to find ways of enabling users to move from one country to another...

18.Multi-language Blog Management
Coming soon...

9. Local Hosting
Local hosting forms part of the geo-targeting story - but it also contributes to other factors related to search...

19. Cultural Conversion Issues
Coming soon...

10. Duplication and De-duplication
What's the problem with duplication? What's the problem with duplication...? What's the...?

20. Global Web Analytics and Tracking
Coming soon...

All of the above are available as an independent service from WebCertain or as part of a full service solution for both agencies and clients!

 

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