Introduction on International SEO Guide
International SEO describes the collection of activities which, combined, enable a web site to reach its target markets in multiple countries or regions. Despite impressions given to the contrary, international SEO is not simply about translating your web site into multiple languages and then carrying out standard search engine optimisation techniques the way you did it in a single language. International SEO brings into play new issues and challenges to trap the unwary search marketer.
International SEO activities checklist - in typical workflow order:
1. International Opportunity Selection |
11. Multi-language Content Strategies |
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2. Multi-language Keyword Research |
12. Reviewing Page Content |
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3. Competitive Review |
13.Localised Meta-tags |
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4. International Technical Audit |
14.SEO Localisation of Content |
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5. Geo-location |
15.International Link Building |
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6. Webmaster Tools Set-up |
16.International Directory Submissions |
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7. Local Domains vs. Generic Domain Names |
17.Online PR and Articles Internationally |
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8. Geo-Selection and Internal Linking |
18.Multi-language Blog Management |
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9. Local Hosting |
19. Cultural Conversion Issues |
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10. Duplication and De-duplication |
20. Global Web Analytics and Tracking |
All of the above are available as an independent service from WebCertain or as part of a full service solution for both agencies and clients!


























