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A website ranking high in the search engine results pages is the goal of every business, and as the number of links to a site has a huge impact on these rankings, Link Fluency is a crucial service.
It is the search engines view that if hundreds or thousands of other websites link to yours, then your site must be very popular, and also have value. If the sources of those links are important, popular and well-respected websites, then their value is multiplied. Alternatively, if the links come from low-quality, interlinked sites or sites which are completely irrelevant to your site, then their value will be a lot lower and will have a negative impact on your ranking.
The Link Fluency service aims to increase the number of quality, inbound links to your site, through a variety of link building methods:
Directory submissions – websites can be registered with a number of directories which will review your site to decide whether it is worth linking to.
Link Sourcing – You can nominate a list of sites to target and ask for one way links. The sites chosen will have content relevant to your own site and therefore provide valuable links if they agree to the request.
Paid Listings – It is also possible to pay directories for links to your site. These are beneficial because they generally give you the option of having deep links, which allow you to link to any page in your site, not just your main page. This, therefore, will take visitors to the most relevant page for them.
Improved content to attract natural links – The better your content, the more inbound links you will receive, without having to ask or pay for them.
The process of link building and all of the necessary research involved can be very tedious and time consuming. A consistent approach, as well as patience and attention to detail are vital to achieve the desired results and this is where WebCertain comes in.
As with all WebCertain’s services, Link Fluency is a fully managed consultancy service. All aspects of the link building process are regularly monitored and quarterly reports are provided on link popularity – including text links and referrals, i.e. which URLs are providing the links. The consultancy aspect includes details on the processes involved and the methods required to increase links, and, therefore, improve rankings.
Naturally, Link Fluency is a multilingual service. We currently have numerous multilingual campaigns on-going in languages such as German, Chinese, Russian, Italian, Japanese and Spanish.
| © 2008 WebCertain Europe Ltd Search Language Hub, Northminster Business Park, Poppleton, York YO26 6QW tel: +44 19 04 78 00 30 |
VAT number: 755 9844 73 WebCertain Europe is a company registered in England and Wales with company number 04140825 |
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