Search Marketing Centralisation
If you want to reach out to the world from a business perspective, you may need to speak to a lot of people. You might need to work in anything from six to twenty languages and handle a whole bunch of currencies.
Not any more. WebCertain runs a 'World Language Hub' as part of its multilingual search marketing services which is a key part of our successful operation and the reason why man
The 'World Language Hub'
The 'World Language Hub' is not as mechanical as its sounds - in fact it's very much based on good people and good communication thanks to the fact that all of 45+ nationalities speaking some 36 major languages actually work in the same building. We have recruited and trained native-speakers of all the world's major languages and put them together in one operation just for you!
An Account Manager or Project Manager assembles together their team to work with them on a global project. Frequently more than 15 nationalities will join a single meeting to help the client's project along.
Why Centralisation?
There are some great management reasons why this system works so well:
- Single timezone for meetings and coordination
- One call to speak to the entire project team
- Best practice deployed the same way everywhere
- Consistent processes at all times
- Same levels of team training from WebCertain
- Great WebCertain team spirit - working together to help the client
- Integrated international SEO, PPC and Social Media activities
- Generally shorter lead times to go to market
