![]() |
|
|
|




Search term research enables you to find out what customers are really searching for on the web - probably at this very minute. It is almost always not what you expect it to be. Build the research results stragically into your web site marketing plan.
WebCertain's search term research involves interrogating databases that collate searches which web users have actually made. We look at which searches are the most popular and check how many web sites are currently competing for that term.
What this all means is that we produce a report for you which enables you - with our help - to identify which important words or phrases should be written into the copy of the web site. This, in turn, attracts the very people who are looking for the products or services which you offer as a business.
Search term research is the corner stone of search engine marketing. Without it, it is difficult to know how to develop, re-orientate, re-write or re-develop a web site. And not only does it drive the content, but the URL structure and the navigation too.