Seminars and Exhibitions

Email marketing generates more delegates - more effectively

WebCertain tests of this area show that email marketing is an extremely effective mechanism at generating attendees and delegates for conferences, seminars and other events - this includes free events AND paying ones too!

Studies and tests carried out by the WebCertain team have identified that the following checklist is the key to success:

1. Offer a quality event with quality speakers
2. Provide networking opportunities - by email too
3. Use email addresses captured via your search engine marketing activities to promote you web site - they 16 x more effective (according to WebCertain tests) than bought in email lists
4. Design a programme or email activity to promote the event - not just single email or approach
5. Target, target, target - big lists produce the poorest results!
6. Email diary dates to senior people VERY early to give them time to diaries your event
7. Plan and prepare early

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