Spanish language search marketing
Spanish - a world language rival to English
The Spanish language: an introduction
Spanish extends throughout four continents and is spoken by people from more than 25 countries. It is the fourth language in the world in number of speakers (after
Mandarin Chinese,
Hindi and
English) and the most widely spoken and the most widely studied Romance language. It is emerging powerfully in traditionally English speaking countries such as the USA.
How many speakers are there of the Spanish language?
There are over 375 million speakers of Spanish in the world and some 61 million online. Spanish is the official language of Spain, Mexico, Cuba, the Dominican Republic, Puerto Rico, as well as most of central and south America. There are also 25 million speakers within the United States.
What Spanish language issues do I need to watch out for?
A latin-based language with a strong
Arabic influence, Spanish is the official language in 21 countries. Although the Real Academia de la Lengua Española standardises the use of Spanish in those 21 countries, there are very significant variations throughout the Spanish speaking community. Terms that are used regularly in Spain can be embarrassing or vulgar in South America and vice versa. Being aware of the subtleties and nuances of the different dialectal varieties is of the utmost importance when it comes down to targeting the Spanish market. Only expert Spanish linguists are able to provide this cultural awareness.
Which major search engines are important to Spanish speakers?
Which paid search engines target the Spanish-speaking world?
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Google Adwords
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Yahoo Search Marketing
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MIVA
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