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Swedish language search marketing

Swedish - leading Scandinavian tongue



The Swedish language: an introduction


Swedish is the largest of the Scandinavian languages. Through the Germanic branch of the Indo-European family of languages, it is most closely linked to Norwegian and Danish - but is less similar to them than they are to each other.

How many speakers are there of the Swedish language?


9 million speakers in Sweden speak Swedish. There are also substantial numbers of speakers in Finland.

What Swedish language issues do I need to watch out for?


Swedish uses the Latin alphabet but has 29 characters in total - meaning that accents are an issue.  It has substantial vocabulary borrowings from German, French and English.

Which major search engines are important to Swedish speakers?


 

Which paid search engines target the Swedish-speaking world?


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