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Turkish language search marketing

Turkish - crossing continents to Asia



The Turkish language: an introduction


The Turkish language is technically an Altaic language. What that means is it is unrelated to any European languages but is similar to languages within the former Soviet Union - such as Kazahk.

How many speakers are there of the Turkish language?


60 million people in Turkey are Turkish speakers. There are also 2 million Turkish speakers in Germany and communities in many other countries.

What Turkish language issues do I need to watch out for?


Originally written in the Arabic script, Turkish now uses an alphabet of 29 characters. Turkish has a feature not seen in European languages known as 'vowel harmony'. This causes additional issues for search marketers as it changes the shape of words and creates multiple varieties since it extends and increases the impact of inflection.

Which major search engines are important to Turkish speakers?


 

Which paid search engines target the Turkish-speaking world?


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