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Email marketing still has a rosy future. Why? WebCertain's email activities are producing good results for clients.
An example is a construction company which runs a seminar programme at locations throughout the UK throughout the year.
Generating delegates to attend the seminars leads to positive enquiries for large capital projects - but how do you get the delegates to attend? Especially when there is an attendance fee for the seminar.
WebCertain has approached this by capturing email addresses through the search engine marketing activities on the client's web site and asking them if they would like to receive information on a range of different topics. The web visitor selects those areas they want to hear more about - effectively giving a qualified permission to be 'marketed' to!
The results have been impressive generating a high percentage of delegates for the seminars - but more than that the client now has an email bank of potential customers who have profiled themselves and are willing to receive future information.
WebCertain studies have shown that these types of email lists have a much stronger response rate than other types of email list.
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VAT number: 755 9844 73 WebCertain Europe is a company registered in England and Wales with company number 04140825 |
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