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Once the world is beating a path to your door, do they take a look around or do they bounce? measuring marketing»
'Bouncing' is a description of what happens when a visitor arrives at a web site – but then leaves immediately without viewing further. Web usability consultancy can identify whether this is caused by:
WebCertain monitors the behaviour of web site users to guide clients on their web site usability. This means:
This is achieved through analysis of web site site online behaviour – a service which WebCertain provides to many of its clients. Following the analysis of behaviour patterns, WebCertain creates benchmarks describing what content should appear on sites which try to meet specific business objectives – for instance business-to-business web sites which aspire to generate new customers. What do potential new customers look for when visiting a typical site? Email your specific question and a consultant will give you advice on how to configure your site.
In addition WebCertain organise user group test sessions to ensure that your customers can find the information they really need from your web site, in a way that makes sense to them. WebCertain can therefore guide you on how quickly and easily your customers expect to reach information and how patient they aren't!