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International search engine marketing is a
complex area, with so many aspects both technical and non technical that need
to be addressed.
Negotiating the standard technical pitfalls and problems of web marketing can be tricky enough, so add language and culture and into the mix and you certainly end up with a challenge. Things which are straightforward for your native language website suddenly become more complicated and issues which you have never before considered will come to the forefront.
Being aware of the issues, as well as ways you can combat them, avoid them or even make them work to your advantage will give your global campaign a much greater chance of success and ensure that you achieve the all important ROI for your online activities.
WebCertain's FREE webinars will address some of the key issues involved in running a successful international campaign and give you the knowledge to ensure success for your website.
Emerging Markets - Webinar Series
From January onwards, WebCertain will be holding monthly webinars, focusing on the countries which offer great potential for marketers such as Russia, India, China and Brazil.
The sessions will discuss the online marketplace in the countries, look at who the major players are and assess how international marketers can enter these markets and exploit their potential. They will be delivered by Andy Atkins-Krüger, who will be joined by experts on each specific market.
The first session will look at Russia and will be held on Tuesday 27 January at 4pm GMT
To register for free, please complete the form below:
Previous WebCertain Webinars
Tuesday 21st October 2008 - 4pm GMT
10 Low Hanging Apples of International Search
In this session, Andy Atkins-Krüger will talk about some of the key points that must be considered in any cross-market campaign, and some of the steps you can take to ensure your campaign is successful.
He will look at SEO factors such as Geo-targeting, local link sourcing and keyword research and discuss the impact they have on performance in both local and global search engines.
There will also be the opportunity for questions and answers.
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VAT number: 755 9844 73 WebCertain Europe is a company registered in England and Wales with company number 04140825 |
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